DHgate bursts onto the U.S. market - what's the mystery?
DHgate bursts onto the U.S. market - what's the mystery?
In April 2025, Chinese cross-border e-commerce platform DHgate surged in the U.S. market. Its App Store ranking soared from No. 352 to No. 2 on the free list, second only to ChatGPT, with a peak download volume of 117,500 times in a single day, and the U.S. market contributing more than 65,100 times, representing a 940% increase from the previous year. Behind this phenomenal outbreak is the catalyst of the Trump government's tariff policy adjustment.
DHgate, as China's oldest B2B cross-border e-commerce platform, accurately matches the needs of small and medium-sized merchants in the U.S. with its “small batch + customized” procurement service. Its core strengths include:
1. Price Advantage: Directly connecting Chinese factories with overseas buyers, even after tariffs are superimposed, we still maintain a price competitiveness of 30%-50%.
2. Logistics optimization: Relying on 14 overseas warehouses and intelligent order splitting system, the logistics time limit is compressed from 30 days to 3-7 days, and high-value orders are split to avoid tariffs.
3. TikTok content marketing: Chinese suppliers reveal the inside story of luxury OEM through short videos, breaking people's perceptions and triggering a “source of good goods” buying frenzy, with more than 10 million plays of related videos, which are directly diverted to DHgate.
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DHgate's comeback is not only a stress response to tariff pressure, but also a microcosm of China's supply chain digitization capabilities and the reconstruction of global trade rules. Foreign trade enterprises need to respond to the changing situation with dynamic strategies to find new growth poles in compliance, innovation and ecological integration.
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